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STA Advertising Policy
This document will cover the policy on display and recruitment advertising in Swim and Save magazine, online at www.sta.co.uk and any proposed package offers for both. Also covered will be the policy for the Useful Links section of the STA website.
Online advertising – www.sta.co.uk
Display Advertising
A maximum of 3 advertisements will appear on the STA home page at any one time. Each advert will appear for a period of 3 months. The ads position will rotate during the 3 month cycle i.e. each advertiser has 1 month in each position. Ads will be non-animated and feature on the left hand side of the home page.
Rates
An introductory rate of £500 for 3 months will apply and be reviewed after first 3 - 6 month cycle.
Ads should be approximately 50mm x 25mm (portrait) and will include a hyperlink to the advertiser’s website which will appear in a pop-up window.
Advertisers must supply complete artwork direct to Imagine Communications – on disk or via email to: staeditor@imagine-comms.co.uk
See media pack for artwork technical specification and address details.
Any amends to supplied artwork or production of new artwork will be charged for separately.
All advertising should be booked directly with the STA.
Online advertisers will receive a 25% discount off any advertisement also booked in Swim and Save magazine as a package. Both advertisements must be booked at the same time and appear in the same calendar year to receive this discount.
We strongly advise that all Advertisers must have products/services that are relevant to STA members and within the general ethical policy of the charity. STA reserves the right to reject any advertisement that doesn’t comply.
All prices are subject to VAT at the standard rate.
Terms and Conditions apply.
Job vacancies can be advertised online via the job search facility at www.sta.co.uk
This service is free to all STA swim schools and members.
Rates for Commercial Organisations
£180 for a maximum period of 4 weeks.
To include copy only advert, and contact details.
Adverts can be booked online or via the STA.
All prices are subject to VAT at the standard rate.
Terms and Conditions apply.
Charging Policy
Listing on the ‘Useful Links’ page remains free of charge to:
- Government Departments / Industry Bodies
- Information sites & sources
- Charities and organisations with charitable status with whom the STA have reciprocal arrangements
A standard advertising fee rate of £375 for 3 months is to be charged to commercial partners or organisations or for any event listings (which must be swimming or related).
The standard fee will include the advertiser’s logo and a maximum of 30 words.
Commercial partners can pay directly or via STA partnership agreements.
STA Swim Schools can be included on ‘Useful Links’ page via a logo / hyperlink only (no copy)
Rate: £250 for 12 months.
All artwork to be supplied directly to Creative Insight. See media pack for technical artwork information.
We strongly advise that all Advertisers must have products/services that are relevant to STA members and within the general ethical policy of the charity. STA reserves the right to reject any advertisement that doesn’t comply.
All prices are subject to VAT at the standard rate.
Terms and Conditions apply.
Imagine Communications
10 Innage Lane
Bridgnorth
WV16 4HL
Tel: 01746 763576
Email: staeditor@imagine-comms.co.uk
The Swimming Teachers Association
Anchor House
Birch Street
Walsall
West Midlands
WS2 8HZ
United Kingdom
Tel: 01922 645097
Fax: 01922 720628
email: sta@sta.co.uk
Creative Insight Limited
31 Coleshill Street
Sutton Coldfield
West Midlands
B72 1SD
Tel: 0121 321 2828
Fax: 0121 321 2626
email: sta@creativeinsight.co.uk
