News

STA “Channels” New Communications Via WhatsApp!

STA is excited to announce the launch of its official WhatsApp Channel – a new, mobile-friendly way for members and the wider aquatics community to stay connected with the latest news and updates.

Through the channel, STA will share regular updates on qualifications, guidance, resources, campaigns, and events – complementing the content already shared on the STA website and social media platforms. WhatsApp simply provides an additional, accessible route for those who prefer to stay updated via mobile and already use the app in their daily lives.

Importantly, WhatsApp also offers a shareable platform for promoting crucial water safety messages, helping STA raise awareness within local communities, families, swim schools, and among teachers. It also provides an excellent tool for international engagement, particularly in regions like South Africa and the UAE, where WhatsApp is already a popular communication method among STA members.

Given its popularity across all age groups – including younger audiences – WhatsApp also enables STA to connect with the next generation of swimming teachers, lifeguards, and water safety advocates through a channel many use every day to chat with friends, family, and colleagues.

Following the STA WhatsApp Channel is quick, easy, and all updates appear in one convenient place – right within WhatsApp – remember to check the channel regularly for updates.

Dave Candler, STA CEO, said: “As a team, we’re always looking for new ways to support our members and engage the wider aquatics community. With WhatsApp being such a widely used communication tool, launching an official public channel offers another easy way to share updates and promote key water safety messages, as part of our charity objectives.”

Dave adds: “We recognise that not everyone is active on platforms like Facebook, LinkedIn, X, or Instagram, or at least not all the time – but with WhatsApp used by millions every day, it offers an accessible, inclusive, and mobile-first way to receive STA updates right at your fingertips.”

“Plus, as far as we’re aware, we’re the first national aquatics charity in the UK to launch a public WhatsApp channel – which is exciting and shows how we’re always looking for new ways to connect.”

To follow STA’s WhatsApp Channel, scan the QR Code or search for ‘STA’.

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