Our Partners

STA works with a range of aquatic associations, charities and corporate partners, both here in the UK and internationally, to further its charitable aim of reducing death by drowning.

International Federation of Swimming Teachers' Associations
STA is the founding member of IFSTA. With 1,020,000 members worldwide, in all of the key swimming nations including USA, Germany, Australia, China and Hong Kong, IFSTA is a significant international swimming body.

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CIMSPA Employer Partner

STA is proud to be working in partnership with CIMSPA (Chartered Institute for the Management of Sports and Physical Activity). CIMSPA’s vision is to develop a UK-wide, vibrant and professional workforce through ensuring the provision of quality qualifications and CPD that meet the needs of the sector.

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STA is delighted to announce a partnership with the UK’s largest operator of swimming pools, GLL. This partnership will transform the way the social enterprise delivers swimming teaching nationally, with the introduction of STA’s level 2 swimming teaching qualifications.

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Virgin Active and STA have announced a new exciting partnership, which will see the leading health club chain become the first to roll out STA’s new Pool Lifeguard qualification nationally as part of its commitment to raising professional standards and providing enhanced, and more flexible training opportunities for its workforce.

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Swim brand Zoggs who are the number one swim brand within the UK Leisure sector and the leading brand in the UK Learn to Swim category, will collaborate with the STA’s wide-ranging initiatives and programmes around Learn to Swim and helping swimmers enjoy the water safely.

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STA is proud to be working in partnership with Leisure Opportunities—the leading B2B news and jobs service for professionals working in all areas of the leisure industry, covering health and fitness, sport, spa and wellness, attractions, tourism, hotels, property, training and more.

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Birthlight is a friendly charity and teacher-training organisation focusing on the holistic approach to pregnancy, birth and babyhood, on land and water.
MOR Solutions
STA endorses SwimSoft Online – the ultimate swim school software system produced by MOR Solutions – supporting the management of course information, family data, student placement, data checking, billing, communications, enrollment and more.

ukactive represents the UK health and fitness sector, representing over 4,000 organisations from the public, private and third sectors. Stay on top of industry trends and news affecting our sector.

YMCA AwardsSTA is proud to be appointed an official re-seller of YMCA Awards‘ e-learning portfolio, offering STA members a cost effective and wide range of online learning CPDs.
Water FitnessWater Fitness provide CPDs for aqua instructors wanting to add fresh, innovative and fun programmes into their swimming pool. Courses include Hydro Pole, Hydro Jump, Hydro Fighter, Hydro Circuits, Aqua Ante Natal & many more.

STA has partnered with Autism Swim as its exclusive aquatics certification associate to provide STA members the opportunity to access their specialist autism training packages at a discounted rate and for swim schools to become ‘Autism Swim Approved.’ Autism Swim is widely recognised as world leaders in wandering and drowning prevention for those with ASD/cognitive deficit.

STA has partnered with Konfidence, Europe’s largest designers and manufacturers of baby swimming products, buoyancy aids and UVPF sun protection clothing and wetsuits for children up to 14 years of age. STA members can take advantage of an exclusive 10% discount across their full product range.

STA are delighted to support Turtle Tots’ aim for franchisees in the UK and Ireland to gain STAmark accreditation. Turtle Tots lessons have a strong focus on teaching lifesaving skills from a young age, we help babies and toddlers learn the skills they need to help keep them safe in and around water, until they are able to swim independently.

STA has partnered with Swimphony, a digital solution that facilitates the management, delivery, and evaluation of school swimming programmes throughout the UK. The aim, through collaboration and shared learning, is to share experiences and with the data collected by Swimphony, drive positive changes in school swimming. Swimphony is also offering STA members an exclusive 5% discount.

STA are delighted to be partnered with Meningitis Now to raise awareness on the signs and symptoms of the illness, whilst also supporting them on their mission to create a future where no-one in the UK loses their life to Meningitis and to rebuild the lives of those affected.

STA have teamed up with the UK Academy of Swimming (trading as waterphobia.com) to give STA members the opportunity to train to become an Aquaphobia Coach (A.C) using a specialist new teaching programme that has been designed to help people who have an inherent fear of the water.

Swimsure is a swimming club insurance scheme tailored to the needs of your club. For over 15 years we have insured swimming clubs and swimming schools right across the UK. As keen swimmers ourselves and enthusiastic supporters of swimming clubs and swimming schools, we understand the risks you face.

For more than a century, Ault Insurance has provided reliable personal and business insurance to clients in the Black Country, the West Midlands, the UK and beyond. We offer comprehensive insurance solutions for property, vehicles, commercial activities, individuals and groups, with customer service that’s second to none.

Silvergate Media
STA is proud to be a licensing partner of Silvergate Media, a creative content and licensing company driven by big ideas and big collaborations. Silvergate develops and produces world-class content built to inspire, entertain and engage audiences of all ages through innovative storytelling, great products and strong partnerships.

Royal Society for the Prevention of Accidents
STA has long supported RoSPA, who work to promote safety and the prevention of accidents at work, at leisure, on the road, in the home and through safety education.

STA is proud to be linked to the International Lifesaving Federation (ILS) who are the world authority for drowning prevention, lifesaving and lifesaving sport.
Royal National Lifeboat Institution
STA is proud to work in partnership with the RNLI and deliver essential lifesaving and water skills as part of a Swim Survive project in Cameroon, West Africa.
British Swimming Pool Federation
STA are one of four organisations that are amalgamated together to form BSPF, the British Swimming Pool Federation. The BSPF brings together in one organisation the UK bodies representing contractors, manufacturers, distributors and retailers of swimming pools, spas, hot tubs, saunas, steam rooms and associated equipment.

STA manages the UK distribution arm of Vorgee, a leading Australian swim brand which is exclusively endorsed by Swim Australia, who also works closely with STA internationally.

SPATEX is the UK’s largest dedicated wet leisure event; as the UK’s leading authority of pool plant management, STA is delighted to be one of the show’s official supporting partners.
STA has teamed up with Cuddledry, the creators of the multi-award-winning hands free baby bath towel. This marketing partnership has been designed to help promote the benefits of learning to swimming to a new parenting audience. Cuddledry is also offering STA members an exclusive 15% discount across their full range of luxury towelling and bath products.
Hué Help
STA works with the British charity Hue Help to help improve standards of swim teaching in Vietnam.
Total Immersion
STA joined forces with Total Immersion to recognise all the Swimming Pool Coaches in the UK who hold a STA membership. This also extends to STA recognising Total Immersion UK Coaches for open water swimming upon gaining STA’s Open Water Swimming Coaching qualification and holding an STA membership.
Hué Help
Aqua Sensory has created a new resource to help swimming teachers create an extra revenue stream, by offering an online service to their swim families. The Master Class, endorsed by STA, has been set up to help swimming teachers launch their OWN online programme straightaway; it presents swimming teachers with not only the knowledge, but also a full online baby swim program, marketing pack, parent support pack, and a database of photos and videos.
Hué Help
STA’s partnership with MyJukes – a global sports lifestyle technology brand for swimming teachers, coaches and athletes – enables members to benefit from tiered discounts across their range of waterproof and bone-conducting headsets and accessories. Further details about the discounts can be found via STAonline.
Hué Help
STA’s partnership with CAP2 (a trading name of Fitronics Limited) enables members to access discounts on their CoursePro software. The STA member’s discount scheme is open to new CAP2 customers, and for customers who already have licensing agreements in place for CoursePro there is a separate range of options available.  The STA discount codes can be found in STAOnline.
Hué Help
STA has partnered with The Outdoor Swimming Society (The OSS), in support of their SwimCouchto5kprogramme.
Hué HelpSTA has signed the Sporting Equals Charter, and is committed to promoting the importance of ethnic diversity. The Charter has been designed by Sporting Equals to support organisations in the sport and physical activity sector to tackle the ethnicity gap.
Hué HelpLGBT Foundation is a national charity that delivers advice, support, and information services to lesbian, gay, bisexual, and trans (LGBT) communities. A core part of this is offering certificated training courses for everyone who wants and needs it. As part of STA’s commitment to promoting diversity, equality, and inclusivity in the workplace, we have partnered with LGBT Foundation to help our employees, members, and workplace partners increase their knowledge and confidence in LGBT inclusion.
Hué Help
STA is working in partnership with ICON Training (ICON) to boost the provision of qualified swimming teachers in the United Kingdom. By combining expertise, we will not only be helping leisure operators to get more swim teachers qualified through the apprenticeship funding route, but we will also be working to enhance knowledge and skills across all areas of aquatics with other approved qualifcations. ICON is a multi-award-winning training provider and one of the longest-serving sector specialists for apprenticeships in the sport and physical activity sector. For further information on the apprenticeship opportunities available, visit ICON Training.