Our Partners

STA works with a range of aquatic associations, charities and corporate partners, both here in the UK and internationally, to further its charitable aim of reducing death by drowning.

Aqua Sensory
STA has partnered with Aqua Sensory to provide STA members the opportunity to access workshops and CPDs at a discount to enhance their baby and early years teaching practices, using the Aqua Sensory teaching ethos.
A.R.E.A. (Aquatic Rehabilitation and Exercise Academy) is STA’s official aquatic fitness training partners and they are committed to delivering high-quality, evidence-based aquatic education. As a CIMSPA Education Partner, A.R.E.A. offers a range of accredited aqua fitness CPDs, including Aqua Fitness, Aqua Stretch, Aqua Natal, and Aquatic Therapy.
Ault Insurance Brokers
For more than a century, Ault Insurance has provided reliable personal and business insurance to clients in the Black Country, the West Midlands, the UK and beyond. We offer comprehensive insurance solutions for property, vehicles, commercial activities, individuals and groups, with customer service that’s second to none.
Autism Swim
STA has partnered with Autism Swim as its exclusive aquatics certification associate to provide Autism Swim is widely recognised as world leaders in wandering and drowning prevention for those with ASD/cognitive deficit.
Birthlight is a friendly charity and teacher-training organisation focusing on the holistic approach to pregnancy, birth and babyhood, on land and water.
STA are one of four organisations that are amalgamated together to form BSPF, the British Swimming Pool Federation. The BSPF brings together in one organisation the UK bodies representing contractors, manufacturers, distributors and retailers of swimming pools, spas, hot tubs, saunas, steam rooms and associated equipment.
STA is proud to be working in partnership with CIMSPA (Chartered Institute for the Management of Sports and Physical Activity). CIMSPA’s vision is to develop a UK-wide, vibrant and professional workforce through ensuring the provision of quality qualifications and CPD that meet the needs of the sector.
Club Hub
Club Hub is the UK's largest kids activities directory for newborns to 18 years. They work with over 2,500 club owners and activity providers, including swim schools, to help them grow their businesses, using targeted marketing based on proximity to get maximum exposure.
STA’s partnership with CoursePro (a trading name of Fitronics Limited) enables members to access discounts on their CoursePro software. The STA member’s discount scheme is open to new CoursePro customers, and for customers who already have licensing agreements in place for CoursePro there is a separate range of options available. The STA discount codes can be found in STA Online.
STA has teamed up with Cuddledry, the creators of the multi-award-winning hands free baby bath towel. This marketing partnership has been designed to help promote the benefits of learning to swimming to a new parenting audience. Cuddledry is also offering STA members an exclusive 15% discount across their full range of luxury towelling and bath products.
STA has partnered with dryrobe®, the world’s warmest and most versatile weather-proof change robe, which enables STA members to benefit from an exclusive 10% discount across their range of adult, children and dog dryrobes, and accessories. STA members can find the code in the STA Online members' area.
STA is delighted to announce a partnership with the UK’s largest operator of swimming pools, GLL. This partnership will transform the way the social enterprise delivers swimming teaching nationally, with the introduction of STA’s level 2 swimming teaching qualifications.
Hue Help
STA works with the British charity Hue Help to help improve standards of swim teaching in Vietnam.
STA is the founding member of IFSTA. With 1,020,000 members worldwide, in all of the key swimming nations including USA, Germany, Australia, China and Hong Kong, IFSTA is a significant international swimming body.
International Lifesaving Federation (ILS)
STA is proud to be linked to the International Lifesaving Federation (ILS) who are the world authority for drowning prevention, lifesaving and lifesaving sport.
Institute of Aquaphobia (IOA)
STA have teamed up with the Institute of Aquaphobia to give STA members the opportunity to train to become an Aquaphobia Coach (A.C) using a specialist new teaching programme that has been designed to help people who have an inherent fear of the water.
STA has partnered with Kitbrix, one of Britain’s favourite outdoor sports luggage brands to enable STA members to benefit from an exclusive 15% discount across their range of Kitbrix Bags. STA members can find the code in the STA Online members' area.
STA has partnered with Konfidence, Europe’s largest designers and manufacturers of baby swimming products, buoyancy aids and UVPF sun protection clothing and wetsuits for children up to 14 years of age. STA members can take advantage of an exclusive 10% discount across their full product range.
Leisure Opportunities
STA is proud to be working in partnership with Leisure Opportunities—the leading B2B news and jobs service for professionals working in all areas of the leisure industry, covering health and fitness, sport, spa and wellness, attractions, tourism, hotels, property, training and more.
Level Water
STA has officially partnered with Level Water, a charity providing operational and financial support to swim schools so that children with disabilities can access fairly-priced, high-quality 1:1 swimming lessons. With STA’s support, Level Water is actively looking to expand its programme and offer more swim schools the opportunity to provide affordable adaptive swimming lessons.
LGBT Foundation
LGBT Foundation is a national charity that delivers advice, support, and information services to lesbian, gay, bisexual, and trans (LGBT) communities. A core part of this is offering certificated training courses for everyone who wants and needs it.
LoveAdmin's powerful swim school software has STA's seal of approval. From easy award scheme management to automated trials and waiting lists, LoveAdmin will streamline your swim school's operations. If you're looking for a provider who alongside swim management software, will partner with you to give strategic and operational advice to help your school succeed, then talk to LoveAdmin. With STA's seal of approval, the LoveAdmin team have been helping businesses streamline their bookings, timetable management, communications and payments for over 12 years and is constantly developing their product with feedback from business owners, swim teachers and their communities.
Meningitis Now
STA are delighted to be partnered with Meningitis Now to raise awareness on the signs and symptoms of the illness, whilst also supporting them on their mission to create a future where no-one in the UK loses their life to Meningitis and to rebuild the lives of those affected.
Mermaids UK
STA and Mermaids UK Launch the Industry’s First Regulated Qualification for Mermaid and Mono Fin Swimming.
MOR Solutions
STA endorses SwimSoft Online – the ultimate swim school software system produced by MOR Solutions – supporting the management of course information, family data, student placement, data checking, billing, communications, enrollment and more.
Myrtha Pools
Founded in 1961, Myrtha Pools – thanks to a constant commitment to research into the most advanced technologies and its exclusive patents – has given an innovative boost to the pool market, both for competition pools and for recreational ones. A FINA Partner since 2009, with 5 participations in the Olympics and more than 150 World Records, Myrtha Pools has become the benchmark for competition pools. In recent decades, the company, present in 70 countries, has applied its technology to the hospitality and wellness sector, all while still focusing on swimming at all levels, including learn to swim and development. Visionary approach, hard work, creativity and intuition, is what makes the well-known international brand they are today.
The Outdoor Swimming Society (The OSS)
STA has partnered with The Outdoor Swimming Society (The OSS), in support of their SwimCouchto5kprogramme.
Puddle Ducks
At Puddle Ducks, we share STA’s aims of wanting all children to love swimming, respect the water and swim beautifully. Founded on an ethos of bonding and confidence for the parent and the child combined with a clear understanding of child development from birth, Puddle Ducks has built a national programme of child-led activities that leads naturally to graceful and efficient swimming. Taught by swimming teachers who hold the highest STA qualifications, the programme remains relevant, innovative, and fun and is continually developed and supported by experts in child psychology and child development.
PWTAG is a UK-based independent, non-commercial membership organisation, dedicated to raising standards in pool water treatment. STA has long followed PWTAG’s guidance in all of its professional pool plant qualifications and is a PWTAG Approved Training Organisation.
STA is proud to work in partnership with the RNLI and deliver essential lifesaving and water skills as part of a Swim Survive project in Cameroon, West Africa.
STA has long supported RoSPA, who work to promote safety and the prevention of accidents at work, at leisure, on the road, in the home and through safety education.
STA’s partnership with Soakly, an admin and management software system that has been built by swim school owners for swim school owners, enables members to benefit from a 5% discount. For further information go to www.soakly.com or book a demo (link and STA discount code which can be found via STAOnline).
SPATEX is the UK’s largest dedicated wet leisure event; as the UK’s leading authority of pool plant management, STA is delighted to be one of the show’s official supporting partners.
Sporting Equals Charter
STA has signed the Sporting Equals Charter, and is committed to promoting the importance of ethnic diversity. The Charter has been designed by Sporting Equals to support organisations in the sport and physical activity sector to tackle the ethnicity gap.
In 2024, STA created a new partnership with swim! and swim@, who set up as an STA Approved Training Centre to deliver STA’s full range of professional qualifications in swimming teaching, lifesaving, first aid, pool plant and education across its sports brand portfolio in swim! and swim@ centres Nationwide. Becky Adlington OBE, Steve Parry MBE and Adrian Turner are behind the creation of swim! and in partnership with JD Gyms teach over 30,000 children every week.
SwimMastery is a collaborative community that supports mastery-orientated coaches, who instruct and coach mastery-oriented swimmers from learning to swim in the pool to swimming the English Channel. They recognise and promote solid ‘Principles, Processes and extraordinary People’.
As part of STA’s partnership with SwimBiz, all STA members that sign up to SwimBiz receive free access to the software for the first two months, and thereafter 5% off their monthly subscription. For a free, non-obligation presentation, so you can see first-hand how the software helps swim schools, please contact the SwimBiz team and quote the STA discount code which can be found via STAOnline.
STA has partnered with Swimphony, a digital solution that facilitates the management, delivery, and evaluation of school swimming programmes throughout the UK. The aim, through collaboration and shared learning, is to share experiences and with the data collected by Swimphony, drive positive changes in school swimming. Swimphony is also offering STA members an exclusive 5% discount.
Swimsure is a swimming club insurance scheme tailored to the needs of your club. For over 15 years we have insured swimming clubs and swimming schools right across the UK. As keen swimmers ourselves and enthusiastic supporters of swimming clubs and swimming schools, we understand the risks you face.
Swimming Nature
For the last 30 years, Swimming Nature has specialised in delivering bespoke 1:1 and 2:1 swimming lessons for children and adults, and in partnership with STA they are now sharing their teaching and business experiences in a new online CPD titled ‘An Introduction to Private Lessons: The Swimming Nature Approach’ The CPD provides expert insight into how pool operators could maximise the commercial opportunities available in private swimming lesson provision.
Total Immersion
STA joined forces with Total Immersion to recognise all the Swimming Pool Coaches in the UK who hold a STA membership. This also extends to STA recognising Total Immersion UK Coaches for open water swimming upon gaining STA’s Open Water Swimming Coaching qualification and holding an STA membership.
Turtle Tots
STA are delighted to support Turtle Tots’ aim for franchisees in the UK and Ireland to gain STAmark accreditation. Turtle Tots lessons have a strong focus on teaching lifesaving skills from a young age, we help babies and toddlers learn the skills they need to help keep them safe in and around water, until they are able to swim independently.
ukactive represents the UK health and fitness sector, representing over 4,000 organisations from the public, private and third sectors. Stay on top of industry trends and news affecting our sector.
Virgin Active
Virgin Active and STA have announced a new exciting partnership, which will see the leading health club chain become the first to roll out STA’s new Pool Lifeguard qualification nationally as part of its commitment to raising professional standards and providing enhanced, and more flexible training opportunities for its workforce.
Wagtail Services
Wagtail Services offers specialist support to swim school owners who want their business to work better for them, so they can run the business they want. As part of the partnership, STA members can exclusively benefit from a free online business review using their innovative new health check software and a free initial consultation, and thereafter, but no obligation, a 20% discount on all business support services.
Swim brand Zoggs who are the number one swim brand within the UK Leisure sector and the leading brand in the UK Learn to Swim category, are collaborating with STA’s wide-ranging learn to swim, water safety, and open water swimming programmes over the next three years. Through the partnership, STA members are also able to benefit from a 15% discount off all Zoggs swim gear, and swim schools can register for Zoggs affiliate partner programme and receive a 20% commission on all customer sales. For details, please go to the members area via STA Online.

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