STA works with a range of aquatic associations, charities and corporate partners, both here in the UK and internationally, to further its charitable aim of reducing death by drowning.
Ault Insurance Brokers
For more than a century, Ault Insurance has provided reliable personal and business insurance to clients in the Black Country, the West Midlands, the UK and beyond. We offer comprehensive insurance solutions for property, vehicles, commercial activities, individuals and groups, with customer service that’s second to none.
STA are one of four organisations that are amalgamated together to form BSPF, the British Swimming Pool Federation. The BSPF brings together in one organisation the UK bodies representing contractors, manufacturers, distributors and retailers of swimming pools, spas, hot tubs, saunas, steam rooms and associated equipment.
STA is proud to be working in partnership with CIMSPA (Chartered Institute for the Management of Sports and Physical Activity). CIMSPA’s vision is to develop a UK-wide, vibrant and professional workforce through ensuring the provision of quality qualifications and CPD that meet the needs of the sector.
STA’s partnership with CoursePro (a trading name of Fitronics Limited) enables members to access discounts on their CoursePro software. The STA member’s discount scheme is open to new CoursePro customers, and for customers who already have licensing agreements in place for CoursePro there is a separate range of options available. The STA discount codes can be found in STA Online.
STA has teamed up with Cuddledry, the creators of the multi-award-winning hands free baby bath towel. This marketing partnership has been designed to help promote the benefits of learning to swimming to a new parenting audience. Cuddledry is also offering STA members an exclusive 15% discount across their full range of luxury towelling and bath products.
STA has partnered with dryrobe®, the world’s warmest and most versatile weather-proof change robe, which enables STA members to benefit from an exclusive 10% discount across their range of adult, children and dog dryrobes, and accessories. STA members can find the code in the STA Online members' area.
STA has partnered with Konfidence, Europe’s largest designers and manufacturers of baby swimming products, buoyancy aids and UVPF sun protection clothing and wetsuits for children up to 14 years of age. STA members can take advantage of an exclusive 10% discount across their full product range.
STA is proud to be working in partnership with Leisure Opportunities—the leading B2B news and jobs service for professionals working in all areas of the leisure industry, covering health and fitness, sport, spa and wellness, attractions, tourism, hotels, property, training and more.
STA has officially partnered with Level Water, a charity providing operational and financial support to swim schools so that children with disabilities can access fairly-priced, high-quality 1:1 swimming lessons. With STA’s support, Level Water is actively looking to expand its programme and offer more swim schools the opportunity to provide affordable adaptive swimming lessons.
LoveAdmin's powerful swim school software has STA's seal of approval. From easy award scheme management to automated trials and waiting lists, LoveAdmin will streamline your swim school's operations. There are no monthly fees, and STA members can sign up without paying a setup deposit. Get started for free today.
Founded in 1961, Myrtha Pools – thanks to a constant commitment to research into the most advanced technologies and its exclusive patents – has given an innovative boost to the pool market, both for competition pools and for recreational ones. A FINA Partner since 2009, with 5 participations in the Olympics and more than 150 World Records, Myrtha Pools has become the benchmark for competition pools. In recent decades, the company, present in 70 countries, has applied its technology to the hospitality and wellness sector, all while still focusing on swimming at all levels, including learn to swim and development. Visionary approach, hard work, creativity and intuition, is what makes the well-known international brand they are today.
At Puddle Ducks, we share STA’s aims of wanting all children to love swimming, respect the water and swim beautifully. Founded on an ethos of bonding and confidence for the parent and the child combined with a clear understanding of child development from birth, Puddle Ducks has built a national programme of child-led activities that leads naturally to graceful and efficient swimming. Taught by swimming teachers who hold the highest STA qualifications, the programme remains relevant, innovative, and fun and is continually developed and supported by experts in child psychology and child development.
STA’s partnership with Soakly, an admin and management software system that has been built by swim school owners for swim school owners, enables members to benefit from a 5% discount. For further information go to www.soakly.com or book a demo (link and STA discount code which can be found via STAOnline).
As part of STA’s partnership with SwimBiz, all STA members that sign up to SwimBiz receive free access to the software for the first two months, and thereafter 5% off their monthly subscription. For a free, non-obligation presentation, so you can see first-hand how the software helps swim schools, please contact the SwimBiz team and quote the STA discount code which can be found via STAOnline.
STA has partnered with Swimphony, a digital solution that facilitates the management, delivery, and evaluation of school swimming programmes throughout the UK. The aim, through collaboration and shared learning, is to share experiences and with the data collected by Swimphony, drive positive changes in school swimming. Swimphony is also offering STA members an exclusive 5% discount.
Swimsure is a swimming club insurance scheme tailored to the needs of your club. For over 15 years we have insured swimming clubs and swimming schools right across the UK. As keen swimmers ourselves and enthusiastic supporters of swimming clubs and swimming schools, we understand the risks you face.
For the last 30 years, Swimming Nature has specialised in delivering bespoke 1:1 and 2:1 swimming lessons for children and adults, and in partnership with STA they are now sharing their teaching and business experiences in a new online CPD titled ‘An Introduction to Private Lessons: The Swimming Nature Approach’ The CPD provides expert insight into how pool operators could maximise the commercial opportunities available in private swimming lesson provision.
STA joined forces with Total Immersion to recognise all the Swimming Pool Coaches in the UK who hold a STA membership. This also extends to STA recognising Total Immersion UK Coaches for open water swimming upon gaining STA’s Open Water Swimming Coaching qualification and holding an STA membership.
STA are delighted to support Turtle Tots’ aim for franchisees in the UK and Ireland to gain STAmark accreditation. Turtle Tots lessons have a strong focus on teaching lifesaving skills from a young age, we help babies and toddlers learn the skills they need to help keep them safe in and around water, until they are able to swim independently.
Virgin Active and STA have announced a new exciting partnership, which will see the leading health club chain become the first to roll out STA’s new Pool Lifeguard qualification nationally as part of its commitment to raising professional standards and providing enhanced, and more flexible training opportunities for its workforce.
Wagtail Services offers specialist support to swim school owners who want their business to work better for them, so they can run the business they want. As part of the partnership, STA members can exclusively benefit from a free online business review using their innovative new health check software and a free initial consultation, and thereafter, but no obligation, a 20% discount on all business support services.
Swim brand Zoggs who are the number one swim brand within the UK Leisure sector and the leading brand in the UK Learn to Swim category, are collaborating with STA’s wide-ranging learn to swim, water safety, and open water swimming programmes over the next three years. Through the partnership, STA members are also able to benefit from a 15% discount off all Zoggs swim gear, and swim schools can register for Zoggs affiliate partner programme and receive a 20% commission on all customer sales. For details, please go to the members area via STA Online.