Swim Academies

The STA Swim Academy model works in partnership with leisure providers to support the implementation of STA’s ever-popular International Learn to Swim Programme (ILSP).

Striving to raise swimming standards and instil lifesaving skills, STA works with leisure operators to provide greater opportunities for learners to access high quality swimming lessons at their local pool. The ILSP guides learners from their very first splashes through to pre-competitive stages, creating an exciting aquatic journey with STAnley the Seal.

By providing bespoke packages tailored to meet the needs of the business, the STA Swim Academy model offers a sustainable and cost-effective solution for operators without compromising on quality and fun!


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What does the STA Swim Academy package offer?

STA listens and responds to your needs, offering bespoke packages tailored to meet your organisational requirements. Swim Academies are allocated an STA account manager who will discuss the discounts and benefits available and structure the package accordingly. Some examples can include:

  • Extra awards discounts
  • Personalised marketing resources
  • In-house tutor training opportunities
  • CPD discounts
  • Participation in STA campaigns and events
  • Launch day opportunity
  • Assistance in transferring your programme
  • 10% discount off advertising your job vacancies with our Careers Board mailing list

In addition to the ILSP, the Swim Academy package can aid the development of learners through additional aquatic programmes. Supporting programmes include the STA School Swimming Academy which encourages local community engagement with schools and offers a complementary award scheme. The STA Junior Lifeguard Academy offers an additional route for learners who want to further enhance their lifesaving and aquatic skills. Subsequently this can assist with learner retention at the higher end of the Swim Academy model.


Swim Academies are supported by vibrant, eye catching, child friendly promotional material which is popular with children, parents and staff alike.

Swim Academies are supported by vibrant, eye catching, child friendly promotional material which is popular with children, parents and staff alike.

We wanted to add a new dimension to our lessons and by working with STA, who provide the very highest standard of teaching, we are able to give it a completely fresh new look and a more child-friendly approach.

- Sean Kelly, Pool Manager at STA Edgbaston Priory Club Swim Academy

The Junior Lifeguard Academy provides another great opportunity for us to expand the range of activities we can offer to existing and new customers for increased participation.

- Sarah McDonnell, Sencio Community Leisure

See what our academies think about the Swim Academy model and STA!

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Looking for an STA Swim Academy?

With STA Swim Academies throughout the UK, use the swimming lessons search on our STA Search facility to find swimming lessons in your local area!

Find a Swim Academy


Register Your Interest

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