Elevate Your Independent Swim School Business, Become a Swim Star Swim School

Take your swim school business to the next level by gaining recognition and a stamp of approval from a national governing body in swimming and an international award-winning organisation.

STA’s Swim Star Swim School programme has been designed to support independent swim schools within the UK and across the globe, to showcase their commitment to maintaining the highest standards of health and safety, business procedures, teaching and customer service.

What is the Process of Becoming a Swim Star with STA?

Joining the STA Swim Star family is easy – no matter the size of your business, this programme is simple and straightforward so you can stand out of the crowd sooner rather than later.

Steps to Becoming a Swim Star Swim School

  1. Ensure you have STA membership.
  2. Purchase your STAmark online programme and Business Policies Checklist for just £85 to certify. Find this within the Programmes & CPDs area of your STA Online account. You can dip in and out of the programme and complete in your own time.
  3. Success! Shout about your new status. Download your Swim Star Swim School logo upon completion of your STAmark and attach it to all your marketing material and share our press release template – it’s time to celebrate and spread the word in your local community.
  4. Keep it going! Renew your Swim Star Swim School status by completing the STAmark every 2 years.

I’m In – Let’s Begin

Purchase Programme

You will be required to login or register a FREE STA Online account to purchase and complete the STAmark programme. Once logged in click Programmes & CPDs – Purchase Programmes – Swim Star Accreditation to get started.

What does the STAmark Online Programme Cover Exactly?

The main accreditation includes mandatory topics which must be passed to obtain your STAmark accreditation. Go the extra mile by completing the optional topics to demonstrate further understanding in specialised fields.

Mandatory Topics

  • Managing Health and Safety
  • Operating Procedures
  • Documented Systems and Procedures
  • Staffing and Managing Development
  • Site Specific Environmental Protocols
  • Teaching Swimming Lessons
  • Customer Care
  • Emergency Action Plan

Maintain Your Skills

Bolt-on Topics

  • Business Development and Marketing
  • Pool Plant
  • Baby Safe Pool

The STAmark also includes an internal audit checklist to ensure your business has the correct documentation and policies in place.

But What Other Benefits Will I Have for Joining the STA Swim School Family?

Apart from gaining your stamp of approval, you can also enjoy the following:

Benefits

  • Further 5% discount off STA awards
  • Network with other Swim Star Swim Schools in our exclusive Facebook group
  • Optional personalised branding on Swim Star Swim School marketing materials
  • STA product and service support
  • Feature on the Swim Star Swim School search engine on www.sta.co.uk so parents can find you easily
  • Trade prices on Konfidence products
  • Free success trackers for every learner so they can track their swimming journey
  • 10% discount off Ault Insurance upon completion of STAmark

I’m Ready to Elevate My Business

Purchase Programme

You will be required to login or register a FREE STA Online account to purchase and complete the STAmark programme. Once logged in click Programmes & CPDs – Purchase Programmes – Swim Star Accreditation to get started.

What Do Our Current Swim Star Swim Schools Think?

Having a credible third-party organisation, a governing body for swimming, verifying what we say and do, gives a much better marketing advantage and validation to clients. The values and culture of STA with being family orientated compliments Core Aquatics values and culture too.

Core Aquatics – Nicole Martin


I am so glad to join the big family of swim star swim school. This recognition enhances our passion, commitment and high standard of aquatics teaching in Singapore. We will continue to strive and uphold our school motto, service and safety.

Swim Champs Aquatics School – Alvin Tan


Becoming a Swim Star Swim School has given me the framework to support my business to grow and hopefully continue to grow.

Laura Skilton, Baby Squids

Frequently Asked Questions

Still Have a Question?

We’re available to provide any guidance you might need on getting your swim school accredited; please contact us if you have any additional questions.

With swim schools both nationally and internationally being inspired to join the Swim Star Swim School programme, will you be next?

Purchase Programme

You will be required to login or register a FREE STA Online account to purchase and complete the STAmark programme. Once logged in click Programmes & CPDs – Purchase Programmes – Swim Star Accreditation to get started.

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