To all the swim schools and learners who took part in our first official National Water Safety Week, thank you for making it a huge success!
Over 100 organisations across the UK got involved in the week, and together you helped teach and spread the message of the importance of water safety education to thousands of young people through your swimming lessons, school visits and on social media. This year’s campaign was supported with our free downloadable resources, which included water safety themed lessons and activity sheets, personal appearances from STAnley himself – who visited several pools during the week – and our army of mini STAnley Juniors.
Zofia Houlston, STA’s Head of Marketing, said: “This was our first official water safety event, and it was a great success with our loveable mascot, STAnley, proving to be popular wherever he goes. Importantly, we know STAnley has a positive impact on children, which helps to drive home the serious message about water safety in a fun way. We hope to make this event even bigger next year.”
The timing of this year’s event also timed with the Water Accident and Incident Database (WAID) releasing the latest figures on UK Drownings. And, Zofia added: “Although it is positive to see that the numbers of accidental water related deaths are at its lowest since records began in 1983, a lot more still needs to be done as the figures are still tragically too high – and drowning still remains the third highest death amongst youngsters. Our National Water Safety Week is integral to this education process alongside the every-day teaching of water safety in swimming lessons and in classrooms with our Health and Wellbeing booklets.”
We hope you can join STAnley again next year in his mission to ‘Pull the Plug’ on drowning!
Thank you to everyone who took part: