Kick Start the New Year With Exclusive STA Membership Discounts

Over the last couple of years, we’ve had the privilege of teaming up with many leading brands who we are delighted to say are all offering exclusive discounts to STA members and adding further value to the membership package this year. If you are thinking of new ideas for 2019, here are all the fantastic offers you can take advantage of.


Speedo is the world’s leading swimwear brand, and as our headline partners they are offering STA members a 10% discount across all their swimwear ranges. Visit STA Online for the discount code.


The creators of the multi-award-winning hands free baby bath towel, Cuddledry, are offering STA members an exclusive 15% discount across their full range of luxury towelling and bath products—go to STA Online for the discount code.

STA swim schools also have the opportunity to gain exclusive Cuddledry discount codes for their own customers—please email with your interest.


STA members can apply for an affiliate account from Konfidence, which will give customers a 10% discount off all the current Konfidence retail prices. The sale is then registered to your swim school and you’ll receive 10% of the net sale (not including VAT). This is ideal for teachers or schools who don’t want to buy and hold stock but want the simplicity of referring customers and getting a good percentage referral fee back for doing so.

DMC Fins

To celebrate their launch into the UK, DMC Fins are offering a 20% discount for STA members until 28th February 2019. To take advantage of the offer, log into your STA Online account for the discount code.

DMC Fins offer a range of fins from the beginner to the elite. The Fins have been created by Don McCredie, a former body surfing champion with a strong passion for swimming.

MOR Solutions

STA and MOR Solutions renewed their partnership last September, meaning that we can still offer STA members an exclusive 10% discount on SwimSoft Online. For those who already use a similar system, there is also the opportunity for free data transfer (subject to the amount of data).

SwimSoft Online has already proven very popular with STA members, and Russell Sparks from Likeafish Swim School said: The support from the team at SwimSoft Online has been excellent and our business is now running better thanks to the integration of our classes into their SwimSoft Online solution. It has facilitated a significant improvement in customer communication and business management for the swim school, whilst also enabling customers to update and access information themselves. I would recommend their service to any professional swim school or operator wanting to grow their business.

Swim Secure

Swim Secure are offering a 10% discount for STA members across their range of be safer, be seen products, which are designed to increase visibility in open water. Their dry-bags and tow-floats are suitable for use by open water swimmers, triathletes, recreational swimmers, families and everyone in between. For children and learners they also have the tow woggle, which can be used in the pool or outdoors and being inflatable solves storage issues. For orders over £75, Swim Secure is also offering a 20% discount. Go to STA Online for the discount codes.

Test All Water

And finally, and by no means least, a welcome new addition for 2019 is Test All Water and they are giving STA members an exclusive 10% discount on their range of pool and spa plant accessories. Choose from photometers to comparators, testing kits and accessories, sample containers, chemicals and tablets. Members can access the discount code from STA Online.

Plus, don’t forget about all the other benefits STA members are afforded for just a small fee per year, namely up to £10 million public liability insurance, savings on awards programme, discounts on selected items on the STA Swim-Shop and loads of free resources on STA Online.

Happy New Year!

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