This month, Zoggs agreed to extend its partnership with STA for another three years; this exciting news follows the success of Zoggs’ learn-to-swim focussed collaboration with STA over the last three years.

As the number one swim brand within the UK leisure sector and the leading brand in the UK learn to swim category, Zoggs will continue to collaborate with STA’s wide-ranging charity initiatives, events and programmes around learn to swim and water safety, and engage with STA swim teachers and coaches. The partnership will also maintain a keen focus on open water swimming, which alongside their sustainable swimwear range and newly launched wetsuits continues to be a key growth category for Zoggs.

As part of the ongoing partnership, Zoggs imagery and logo will stay on all STA’s learn-to-swim materials including the International Learn to Swim Programme (ILSP) awards; and they will continue to be the headline sponsor of International Learn to Swim Week (ILSW) and STA’s national conference for the next three years.

Over the coming months, STA will also be supporting Zoggs with the launch of their new PAW Patrol branded learn to swim product range, which will align perfectly with STA’s PAW Patrol awards.

Dave Candler, STA’s CEO said he is delighted to be extending the partnership with Zoggs, the number one swim brand for the UK leisure sector. He said; “It has been an absolute pleasure working with the team at Zoggs over the last three years – they have been very proactive and supportive of all our charitable aims and objectives. On behalf of our team, I’d like to thank them for their continued support in helping us promote the importance of learning to swim and water safety, and we look forward to another successful three years.”

Mark Hammersley VP HEAD Swimming, comments: “The STA are a highly reputable national governing body for swimming and excellent charity within the swim sector. Extending this partnership makes absolute sense for Zoggs given our long-standing commitment to learn to swim and water safety. We are very proud and excited to continue our partnership and support the STA’s promotion of water safety and learn to swim alongside other swimming programmes within the UK Leisure sector.”