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International Learn to Swim Week 2024

Help STA preserve life by the teaching of swimming and survival techniques by participating in our biggest Learn to Swim campaign.

2nd November 2023
Update on International Learn to Swim Week 2020

We really hope everyone is staying safe and well and are coping under these very unsettling circumstances. As a team, we’ve thought long and hard about whether it was right to still go ahead with our annual International Learn to Swim campaign (ILSW) in May. After much consideration, and quite a few requests from swim

8th April 2020
FREE PAW Patrol Lesson Plans for all Swim Schools Paw-Ticipating in ILSW

The PAW Patrol themed lesson plan follows the Water Safety Code, and with the paw-some games and activities we’ve created, we can help children understand the principles of water safety and how to #LoveWaterSafely. The lesson follows a trip to Adventure Bay where the pups go for a swim and learn the water safety code…

23rd April 2024
Showcasing STAr Achievements Across Swimming and Aquatics Training

Ten STAr winners were announced at the presentation ceremony, which was held at the Marriott Hotel in Leicester as part of STA’s national conference and hosted by record breaking 4x Paralympic gold medallist swimmer Marc Woods and STA’s President Ali Beckman. Here alongside the release of the official photos, we run through the achievements of…

19th October 2023
Its Never Too Late to Learn …. Creating Lifechanging Opportunities for Adult Non-Swimmers

Vicky, as the Founder of Swimspirational Open Water Coaching, this is really an inspiring, lifechanging prize you were offering; did you receive many entries? “I was overwhelmed by the response I got, I received over 100 entries, each of them telling me in their own words why they had never learnt to swim and how…

4th September 2023
Four-Year Boy Swims to Save his Dad at a Holiday Water Park and Becomes the Youngest Recipient of a National Lifesaving Award

Awarded by STA, a national charity dedicated to the teaching of swimming and water safety, the Roll of Honour is the organisation’s highest accolade and recognises outstanding commitment towards safety and lifesaving. It is only the twelfth time in 23 years that the Roll of Honour has been awarded by STA, the founding member of…

14th August 2023
DOO-DOO DOO-DOO ♬♬ STA Launches Official NEW Baby Shark Swimming Milestone Awards

Zoe Cooper, STA’s Commercial Director said: “Baby Shark is a power brand, and because of the success of the children’s TV show on Nickelodeon, and the popularity of Pinkfong’s ‘Baby Shark Dance’, the most-viewed YouTube video of all time, its appeal to new parents continues to skyrocket. We are therefore thrilled to have secured the…

11th May 2023
Swim School Grows in Academy Status

Waterworld Leisure Group first launched M Swim at the beginning of 2021 as an extension to their current M Club spa and fitness business; and they have gone from strength to strength since, with the swim school now teaching 150 participants every week across all their swimming pools in North Staffordshire. Prior to launching, M…

1st November 2022
Children Missing out on the Benefits of Swimming due to Rises in Living costs & Ongoing Teacher Shortages

New Survey Released by STA for International Learn to Swim Week 2022 However, while parents’ awareness of the importance of swimming on mental health is encouraging at this critical post-pandemic time, this same survey, which has been published today by STA to mark the start of International Learn to Swim Week (ILSW), also reveals that…

9th May 2022
Let’s Talk About Swimming

International Learn to Swim Week – 24th to 30th May 2021 In support of the campaign, tv presenter’ Ayo Akinwolere, former TOWIE star’ James Argent, and Geordie Shore and fitness expert’ James Tindale, will be talking about their own personal swimming challenges and achievements throughout the week. Without doubt, swimming is one of the most…

24th May 2021
Pooling Together to Share International Resources

The Starfish Aquatics Institute Our partners in the USA, the Starfish Aquatics Institute, have given us access to several of the webinars they have created to help swim schools during this pandemic; of note there are a couple of subjects around ‘social distancing and disinfection during swimming lessons’ and ‘getting back on track at a…

7th May 2020
Experience, Explore, Expression: STA With Aquabatix Launch the First Ever Series of Online Artistic Swimming CPDs

We hope to inspire aquatic teachers to deliver new creative skills and imaginative content during their swimming lesson programmes in a fun and engaging way to learners of all ages and abilities. The aim of launching the three new CPDs, which have been written by Aquabatix, is to remove the mystique around teaching artistic swimming…

24th May 2019
70% of Parents Think Swimming Is Most Important Sport for Kids

However, while this research suggests British parents understand the true importance of swimming, the reality is a lot different with only a third of parents saying they take their children swimming at least once a week, with membership costs and inflexible pool opening times being cited as the main reasons. Furthermore, only 8% of the…

13th May 2019
Swim Success for Autism

in at the deep end (IATDE) is an STA Swim Star Swim School, and its owner Mark McNichol has been teaching learners with additional needs for the last eleven years—as well as running IATDE, he also works as a teacher within a specialist autistic school helping youngsters aged 11–19 years. Mark said: Whilst working in…

4th April 2019
Are UK Children Exiting Swimming Lessons Too Early?

Commissioned by STA for International Learn to Swim Week 2018 (21st–27th May 2018), the study was carried out with 297 UK swim schools, who combined teach more than 93,000 children aged from 2–10 years every week. The analysis showed that more than a quarter of swimming teachers believe that children are exiting learn-to-swim programmes before…

21st May 2018
Edgbaston Priory Club Awarded Swim Academy Status

The premier racquets and lifestyle club, which offers parent & baby, junior and adult swimming lessons, has agreed a new three-year partnership with STA and will launch the new academy model on Sunday 10th April 2016. Named the STA Edgbaston Priory Club Swim Academy, the programme aims to excel in standards of swim teaching through…

24th March 2016
International News: ‘Family Box, China – Five Years On

Five years later Family Box has gone from strength to strength with over 50 swimming teachers trained and 5 bespoke sites opened in Shanghai, Shenzhen and 3 in Beijing. With a further 2 opening 2015 in Qingdao and Beijing, Family Box has become a huge success story in China. With frightening statistics of 1 child…

16th April 2015
Swimtime Join STA Swim Star Swim School Programme

Swimtime, one of the UK’s largest swimming companies, has signed up to the STA’s hugely successful Swim Star Swim School programme – the news was officially announced at Leisure Industry Week 2014 to coincide with Swimtime’s ‘Spectacular’ performance in the STA Swim Zone. It heralds an important milestone for the exclusive programme for independent swim

15th October 2014
Castle Point Leisure Launches 10th STA Swim Academy

A new swimming academy has been launched after Castle Point Borough Council in Essex signed a partnership deal with STA. Castle Point Leisure, in Benfleet, is the latest authority to sign up to STA’s Swim Academy Programme. The STA Castle Point Swim Academy – the tenth launched in the UK – will operate from Waterside…

14th May 2014
STA Launch Cornwall’s Largest Swim Academy

Hundreds of learner swimmers across Cornwall are set to benefit from improved swimming provision with the introduction of a pioneering new swim academy from STA, the world’s largest swimming teaching and lifesaving organisation. Tempus Leisure, the organisation that manages leisure services on behalf of Cornwall Council, will be working in partnership with STA, to launch…

7th November 2013
Countdown to the Launch of the STA SwimZone at LIW 2013

Learn to swim, get fit and most of all have fun at the STA SwimZone this September at Leisure Industry Week. The exciting 3-day programme will show leisure pool operators how they can truly maximise their aquatic programme and increase participation. The live demonstrations will cover all aspects of pool utilisation from swimming lessons, fitness…

2nd August 2013
Baby Swimming Across the Globe

STA continues to expand its reach internationally, and now thanks to Julie-Ann James, the founder and director at Aquababies, her franchisees are successfully running STA baby swimming classes in several countries across the world including Jordan, Ireland and Turkey. Julie-Ann said that this is the first time STA baby swimming has been introduced to Turkey,…

5th April 2013
Happy 21st Birthday STAnley!!

On 30th April 2002, STAnley was born, he was a bit of a scruffy pup then with no name – but with the help of Zoggs, his name was finally chosen. He soon grew up to be a fine-looking seal wearing his trademark red shorts and blue and white stripey swim top, while spreading the…

30th April 2024
Seasons Greetings from STA’s President

The STA is a national governing body that continues to grow when others are struggling. Why is that? Ask yourself why you chose to join the STA? Ask yourself why you stay? We all have our reasons, but I truly believe that we all agree on one thing – the unwavering support we receive from…

21st December 2023
TIME TO RATE US!

This support didn’t come any bigger than in 2022, when we made a big stand for grassroots swimming by launching STAnd Up for Swimming in response to the swimming teacher shortage. The swimming teaching profession had never seen a campaign as big as STAnd Up, and it was a gigantic effort for a small charity…

27th June 2023
STA Launches ‘Jobs in Leisure’ – A Free new Digital jobs Advertisement Board for the Leisure Industry

Hosted on STA Online, or accessed via searching jobsinleisure.org, employers will be able to register for free and upload available vacancies, add detailed job descriptions and contact information – and personalise each post with company logos. For ease, once a job has been uploaded, the employers’ details will also be saved, which for leisure operators…

10th May 2023
ILSW 2023: Change of date due to the Coronation of His Majesty King Charles III

We are working on a host of new resources for swim schools to use in their classes during the week, and for teachers to help support one of our headline messages this year about the importance of #LoveWaterSafely being a vital all year-round message. Plus, with the King’s Coronation taking place on Saturday 6th May,…

20th January 2023
Concerning Figures Show an Increase in Water-Related Fatalities

The number of accidental drowning deaths in 2020 stands at 254, an increase of 34 from the previous year, with more dying inland than around the coast. Males too, continue to represent 78% of all deaths. These worrying figures further demonstrate the importance of water safety education for people of all ages, and in relation…

20th May 2021
Cwmbran Schoolgirl Becomes STA’s Youngest Water Safety Ambassador

In 2019, STA appointed Meghan Willis, an 11-year old schoolgirl from Cwmbran, to be one of the first members of our new 5-piece Water Safety Squad. Twelve months on and Meghan, who was born with no right hand and a partial right forearm, has been bestowed another honour by becoming our youngest official Water Safety…

18th May 2020
Breaking Barriers

Over the last few years, STA has partnered with many fantastic organisations who share our vision of swimming being inclusive to everyone, regardless of age, ability, social background or location. The aim for ‘Breaking Barriers’ is to further enhance these specialist partnerships, and work with our members and network of swim schools to educate and…

14th February 2020
STA’s Water Safety Squad Ambassador Search

Applications for STA’s Water Safety Squad 2020 have now closed. Recruitment for 2021 will re-open September 2020! If so, we’re looking for children aged 7–12 years who: Have a genuine enthusiasm and passion for swimming/water safety Are fun and confident in front of a camera, and who’d love to be included in our campaign marketing…

6th August 2019
Introducing Our 2019 Water Safety Squad Ambassadors

Each one has their own unique story to share, which will make them great ambassadors for International Learn to Swim Week in 2019. Let’s meet them… Annie Ramsay 12 Years OldChorley, Lancashire Annie has watched, learned and participated in events to raise awareness surrounding water safety for Doing it for Dylan. Last year she walked…

5th March 2019
Ravinder Sandhu Promoted to Head of Marketing at STA

Since joining the Association in 2015 on a graduate scheme after achieving a BA Hons in English Literature and Language, Ravinder has played a central role in the marketing team working with all departments to support STA’s overarching aims and objectives. She has also been at the heart of successfully driving all STA’s events over…

6th December 2018
Cuddly New Marketing Partnership

As part of the new marketing partnership, Cuddledry will work to support STA and promote the benefits of swimming to their parenting customers over the next 12 months. They will also be championing International Learn to Swim Week in May 2019 and the Water Safety Squad via their social media channels. In addition, Cuddledry is…

30th November 2018
Teaching Lifesaving Skills to the Future Generation in Kenya

With one key objective at the heart of this initiative, Douglas told STA of his aim: These children are our future generation and we want to have the largest number of people who can swim and save lives in the coming future. Douglas is starting his project at Gachororo Primary School, where he is going…

29th October 2018
STA is Bowled Over to Be Working with ASCTA

By working together, STA and ASCTA are committed to sharing best practices in the world of teaching and coaching swimming, with the aim of further raising standards. For STA and ASCTA swimming teachers and coaches, the partnership also opens up a new world of opportunity, with both associations agreeing to officially recognise each other’s professional…

25th May 2018
Donate

Today with more than 18,000 members, the Swimming Teachers’ Association (STA) is an independent educational charity that works to preserve human life through the teaching of swimming, lifesaving and survival techniques to people of all ages and abilities. Support STA STA believes everyone should be given the opportunity to learn how to swim and #LoveWaterSafely,…

9th November 2016
Announcing this Year’s Conference Speakers…

“Shaping Lives Through Aquatics – and Beyond” Central to STA’s conference theme this year, in line with the launch of STARLIGHT, is disability and inclusion, with experts from the world of sport, leisure, and education coming together to discuss and share their knowledge and experiences of how we can help shape lives through aquatics –…

24th July 2023
STA National Conference 2023 – Bookings are now Open!

For 2023, we have changed the format to a two-day event with all five strands – Aquatics, Open Water Swimming, Lifesaving / First Aid and Business / Marketing – being covered across the weekend, with Pool Plant on the Friday. This follows overwhelming feedback from delegates who expressed they would like longer sessions and the…

30th January 2023
Announcing this Year’s Conference Speakers and Exhibitors…

Conference Compere: Mike Goody Mike Goody is a former RAF regiment gunner, having achieved gold medals at the Invictus Games – the international multi-sport event for sick and injured armed service personnel and veterans that was created by Prince Harry. Mike was nicknamed ‘prince of the pool’ following his gold medal haul at the games…

11th October 2022
ukactive Awards 2021 – Outstanding Leadership Award

When we (Trustees) appointed Dave as CEO in 2016, it’s no secret that STA was facing many internal and external challenges. We are not going to lie they were fraught times, so it’s amazing to now look back over the last 5 years (pandemic aside), to see what has been achieved in such a short…

30th June 2021
Breaking Barriers – Real Life Stories

Obviously when COVID hit and pools closed in March, the project was put on hold, but its back and below are three inspiring real-life stories all themed around ‘positively changing lives. #BreakingBarriers in Teaching Jade, a mother of 4, was working as a pool deck assistant for a swim school in South Africa when she…

23rd November 2020
A Message From Dave Candler, STA CEO

Dear Members, Following on from our guidance for England yesterday which confirmed the government’s rules on the closure of swimming pools during this circuit breaker, I just wanted to write and say thank you to all of our STA Family (England, Wales, Scotland, Northern Ireland and internationally) for your continued support throughout these difficult times…

5th November 2020
Champion Partnership with Wayne Goldsmith

STA is delighted to announce a new partnership with Wayne Goldsmith, a multi-award-winning sports coach from Australia and who for the last 20 years has worked directly with Olympic champions, professional teams and winning coaches across the globe. To launch the partnership, Wayne will be delivering a series of online CPDs for swimming teachers over…

23rd April 2020
Digital Awards

Issue your awards whenever you want, from wherever you want. Register your account Log-in Why Go Digital? Never lose a certificate Great for busy parents who want to keep their childrens’ awards safe. Parents also have the option to purchase printed copies. Your Brand at the Forefront Stand out from the crowd and gain long…

27th November 2019
Exhibitors 2019

Who’s Exhibiting at This Year’s Conference? View further information on this years exhibitors by clicking on the names below.  

16th September 2019
STA Extends its Partnership with China’s Family Box

Family Box first worked with STA in 2009 to implement the innovative baby and infant swim programme at a pool in Beijing. Now, thanks to the success of the partnership, Family Box, which is supported by the Chinese government, has expanded to 7 centres in Beijing, Shanghai, Shenzhen and Qingdao, and is looking to grow…

24th May 2016
STAnley’s Childhood Obesity Awareness Campaign – Encouraging a Healthy Future!

Over 30 organisations across the nation got involved in the week and together, you have helped guide learners on how to live a healthier lifestyle through swimming and general health advice. This year’s campaign was supported with our free downloadable resources, which involved some engaging lesson plans, healthy living themed activity sheets and motivating food/exercise…

13th July 2015
Advice on How to Sell Awards

For Swim Schools, the sale of awards (certificate and badge) can create additional income if marketed correctly, awarded appropriately and when parents/ guardians are informed about the progressive scheme used. How do you use the range of awards available to create additional income while maintaining the standards, and not over selling to parents/guardians? Specialist Sessions…

1st February 2015
Junior Lifeguard Academy Facebook Q&A

If you were unable to join our Junior Lifeguard Academy Facebook Q&A chat with our Aquatic Technical Team on 23rd September, you can catch up on everything that happened here. Here are the questions: Boogie Board is a new skill to me and I am worried about how the skill should be done. Even if…

23rd September 2014
Turtle Tots Commits to STA’s STARFISH and STAnley Awards

Turtle Tots is the latest swim school to sign up for STA’s STARFISH and STAnley Awards programme for babies and pre-school learners, strengthening its commitment to the STA Swim Star Swim School programme. The nationwide swim school – a franchise that has 30 licensee holders across the country – has pledged to enhance its provision…

8th May 2014
Teaching Competitive Turns

Teaching competitive turns to make them efficient, as resistant as possible and controlled may come during the advanced swimmer stage, but the skills needed to correctly perform these turns can be introduced at beginner level. Today we shall look at teaching the skills required to perform an effective front crawl tumble turn. The skills that…

7th January 2014
Sir Henry Pike Memorial Award Recipient Announced

Teresa Griffin, from Worlingworth and who owns and runs Water Lilies Swimming School, which offers swimming lessons at pools in Suffolk and Norfolk, has been awarded the coveted Sir Henry Pike Memorial Award by STA’s Trustees Teresa, who is nicknamed Treacle, launched her swim school in 2008 when she began offering lessons for her friends’…

7th November 2013
Come Join the Revolution – STA at LIW 2013

Leisure Industry Week 2013 will play host to a number of exciting and revolutionary new launches for STA. New for 2013 is the STA SwimZone – a 11m by 7m, fully heated and treated swimming pool run by STA, hosting aquatic activities throughout the show. At LIW STA will launch the new International Learn to

23rd August 2013

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